Marvel and Star Wars titles will be streamed exclusively on the new Disney streaming platform when it launches in late 2019, according to Disney CEO Bob Iger.
“I have described a very rich, treasure trove of content for this app,” Iger said at the Bank of America Merrill Lynch 2017 Media, Communications & Entertainment Conference in Los Angeles on Thursday. “We’re going to launch big, and we’re going to launch hot.”
This is a chess move. More than anything else, it will impact Netflix, who have made waves with Marvel series such as Daredevil, Luke Cage, and Jessica Jones. Presumably, Netflix will lose the rights to carry these series once the Disney platform goes live in 2019.
It’d be interesting to see if Apple can make a deal with Disney to carry the Disney stream on Apple TV. After all, Apple has long had a historically close relationship with Disney, with Steve Jobs as the funder of Pixar and, before his death, as one of Disney’s largest shareholders.
[Side note: Even with the recent sale of half her Disney stock, Laurene Powell Jobs still owns a hefty chunk of the company.]