Hollywood Reporter:

The James Bond sweepstakes has taken an unexpected turn. While Warner Bros. remains in the lead to land film distribution rights to the megafranchise — whose deal with Sony expired after 2015’s Spectre — a couple of unlikely suitors have emerged that also are in hot pursuit: Apple and Amazon.

Hollywood and the press that covers it are notorious for these kinds of stories that act as trial balloons in negotiations with various companies. I don’t believe for a second Apple is actually in the running for the James Bond rights.