Yet another reason I appreciate Tim Cook. He runs a tight ship, but has enormous empathy, compassion. And it’s not empty words. For example:

At our Austin campuses, we are kicking off a donation drive in partnership with the Central Texas Food Bank and Caffè Macs to collect food, diapers and personal hygiene items — all things that are critical in the aftermath of a storm of this magnitude.

Tone matters. Actions matter even more. Reading this, it’s clear to me that Tim cares, and that Apple wants to help.

You can read the entire email here.