Peter Kafka, Recode:

Apple and Hollywood studios are wrangling over pricing for “4K” movies Apple plans to sell on a new version of its Apple TV box.

And:

As The Wall Street Journal reports, the studios want a higher price and Apple wants a lower one. That is: This is the same fight Apple continually has with its media partners, whether it’s music, books or TV channels.

But the bigger story for Apple is that this used to be a fight that Apple would ultimately win, because Apple was the dominant player in digital media. That’s not true anymore.

Apple has played from behind plenty of times. This is another example of that. But, as Peter points out, this is a much more crowded playing field and the model Apple brings to the table is already commoditized. Amazon, Google, et al, already do streaming, 4K is more of a wrinkle in an existing model than a new twist.

Supposedly, the 4K pricing is still not in agreement. It’ll be one of many things to watch for on September 12th.