Wired:

Sometimes our smart phones are our friends, sometimes they seem like our lovers, and sometimes they’re our dope dealers. And no one, in the past 12 months at least, has done more than Tristan Harris to explain the complexity of this relationship.

Harris is a former product manager at Google who has gone viral repeatedly by critiquing the way that the big platforms—Apple, Facebook, Google, YouTube, Snapchat, Twitter, Instagram—suck us into their products and take time that, in retrospect, we may wish we did not give. He’s also launched a nonprofit called Time Well Spent, which is devoted to stopping “tech companies from hijacking our minds.”

Today, the TED talk he gave last April was released online. In it, he proposes a renaissance in online design that can free us from being controlled and manipulated by apps, websites, advertisers, and notifications.

Is Harris tilting at windmills or do you think there’s a chance Apple may be able to do what he suggests?