Apple scales back its ambitions for a self-driving car

Daisuke Wakabayashi, writing for the New York Times:

The company has put off any notion of an Apple-branded autonomous vehicle and is instead working on the underlying technology that allows a car to drive itself.

And:

A notable symbol of that retrenchment is a self-driving shuttle service that ferries employees from one Apple building to another. The shuttle, which has never been reported before, will likely be a commercial vehicle from an automaker and Apple will use it to test the autonomous driving technology that it develops.

And:

Five people familiar with Apple’s car project, code-named “Titan,” discussed with The New York Times the missteps that led the tech giant to move — at least for now — from creating a self-driving Apple car to creating technology for a car that someone else builds. They spoke on the condition of anonymity because they were not authorized to talk publicly about Apple’s plans.

The project’s reduced scale aligns Apple more closely with other tech companies that are working on autonomous driving technology but are steering clear of building cars. Even Waymo, the Google self-driving spinoff that is probably furthest along among Silicon Valley companies, has said repeatedly that it does not plan to produce its own vehicles.

This is the way Apple works. In fact, this is the way any large-scale, R&D based business works. Experiment, build, test, learn, pivot. Rinse and repeat. Sometimes you end up going in a completely different direction.

Research counts on missteps. It’s part of the process.

The tone of this article reads to me as: “Apple screws up royally, they just couldn’t build a car, have to settle for the scraps of building a shuttle for its employees.”

Another take could be, “Apple continues to learn about the auto space, takes another step forward by designing and building an actual, working autonomous vehicle which they will put into use moving employees around their campuses. Amazing that they came so far so quickly. Who knows where they’ll ultimately take this technology?”

Me? I think that second take is closer to reality.