CNBC:

Apple and Aetna held a series of secret discussions last week to bring Apple’s health and fitness-tracking smartwatch to millions more people connected to Aetna, according to three people familiar with the matter.

The insurer, which covers 23 million, offers an Apple Watch to its 50,000 employees as part of its corporate wellness program. Now, Aetna is negotiating with Apple on a plan to offer a free or discounted Apple Watch, Apple’s wearable device, as a perk to its members.

Seems to me a brilliant move. For Apple, a discounted Apple Watch brings potential new customers to the ecosystem. For Aetna, it’s possible they’re doing this just to make money on Apple Watch sales, but more likely, they’ve run the numbers, see a cost saving with insured folks having an Apple Watch.