Walt Disney Co. is ending its film distribution agreement with Netflix for new releases in one of the boldest moves a traditional studio has taken against the leading digital platform.

The Burbank company instead will launch a new Disney-branded direct-to-consumer streaming service in 2019. The decision represents a major shift in strategy for Disney, which for years has worked with Netflix to distribute its content — including hit films and original television shows.

No, Disney, I don’t want another streaming service. I get the company has a lot of hits, but damn, the number of streaming services is getting ridiculous.