Pandora shuts down in Australia and New Zealand after 5 years

Music Business Worldwide:

Pandora’s run in Australasia has come to an end.

The digital radio company, which launched in Australia and New Zealand in 2012, is officially closing down its app and website in the territories on Monday (July 31).

Approximately 5m registered customers in the region will be locked out of their accounts, having received a message from Pandora which tells them: “We’re honored to have connected so many listeners with the music they love these past few years. Thank you for your loyalty and the opportunity to serve you.”

The cost-cutting move will undoubtedly have a detrimental effect on Pandora’s global active monthly listener count, which was last officially pegged at 76.7m in Q1.

Pandora is shifting all their resources to focus on the US market.