Not quite sure what to make of this. At almost 4 minutes long, it’s too long for a commercial, though it could easily be cut into reusable snippets. Could this be the beginning of a long-term deal between Apple and Dwayne Johnson (formerly known as The Rock)?

And what about the voice of Siri itself? In the commercial, it’s the voice we all know and love, that of Susan Bennett. But in iOS 11, Apple is shifting to a synthesized voice, a voice that, to me, bears no resemblance to the Siri we’ve all grown to know and love.

Is this new investment in Susan’s Siri voicing a sign that Susan Bennett will have a home in iOS 11?

No matter, take a few minutes and watch The Rock, Dwayne Johnson, take Siri through his day. Boring, this is not.

UPDATE: Just installed iOS 11 beta 4 and the old Siri voice is back, no settings changes on my part. So could the synthesized Siri voice be an experiment, one that was rolled back? Or is this new version a better synthesis of Susan Bennett’s Siri? Either way, it’s good to have you back, Siri.