Apple’s long history of rejecting ‘objectionable content’ from the App Store

Louise Matsakis, Motherboard:

The App Store is the most successful guarded ecosystem in the history of the internet. For nearly a decade, Apple has undertaken a remarkable task—keeping an enormous software marketplace free from spam, malware, and risks to user security. And for the most part, it has been good at the job.

But at the same time, Apple has repeatedly rejected apps and refused to clarify its decisions to developers and users. While it’s also frequently corrected its mistakes, rejections like Metadata’s show that Apple is not afraid to wield its power without explaining itself.

The company has effectively dictated what kind of content should live on the devices we carry around with us everywhere, and stare at for hours each day. By controlling what’s allowed in its App Store, Apple has shaped how iPhone, iPad, and Mac users experience the internet.

The article includes a small handful of examples to make its point. As you read this, keep in mind how impossibly complex a task Apple has in reviewing millions of apps in a steadily surging river of inputs. In recent years, Apple has improved the process with most app submissions turning around in a matter of a day or so, many turning around in a few hours.

With a process this complex, mistakes will be made, and edge cases will exist. But given the choice, I’d rather live in the walled ecosystem controlled by Apple, with its commitment to keeping out spam and malware, than any other choices out there.