Twenty-one percent of streaming viewers ages 18 to 24 said they had accessed at least one digital video service such as Netflix Inc, HBO Now or Hulu by using log-in credentials from someone outside their household at some time. Overall, 12 percent of adults said they did the same thing.

There is no doubt this is a problem for these companies. I’m not sure what solution they’ll come up with, but I hope they don’t overreact and make it difficult for everyone.