Apple’s HomePod and Google Home show as a distant second to Amazon Echo. You can see the polling data here. Most of this is due to price.
That said, the HomePod is just an announcement, not yet a product in the wild, something people can actually fully experience. The fact that the HomePod is pretty much tied with Google Home, a product that is currently shipping and in people’s homes, tells me that there is a strong potential market for HomePod.
With price as a strong decision point for buyers, I suspect this data means the market will segregate into strong layers, with Amazon owning the cheap seats, Apple owning the higher tiers, and brand loyalty dividing the areas in between.
I think you also have to separate the Echo from the Echo Dot. At $50 the Dot is just the voice part of the echo and no one expects it to also act as a music player. The full Echo has never made sense to me because, in part, it’s only a so so music player yet it’s ~4x the Dot price
The Echo really isn’t helping me if I’m heavily entrenched in an Mac/iOS ecosystem.
” …interviews were con-ducted online and the data were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.”
No income demographic information? Discounting the results of this survey….