Kottke.org:

> Ikea products have long been available on Amazon from 3rd-party resellers, but now Ikea is officially selling hundreds of their products on Amazon. Among the items that caught my eye are the iconic blue Frakta bags, the best kids’ drinking glasses ever made (we have dozens of these…love them), a kids’ foot stool, the Swedish meatball sauce packs, and those ubiquitous Glimma tea lights. Also, lots of rugs, picture frames, candles, bedding materials, and many of the other things that are good to stock up on.

Go to amazon.com and do a search for the word Ikea.

This seems like a huge step for Ikea and a win for Amazon.

UPDATE: Jason updated his page, calling into question his original take. But take a look at this particular link. Note that the seller is listed as IKEA and that IKEA is a link. This seems different than all the third party IKEA product resellers. Disagree?

UPDATE2: And it turns out that that IKEA link is just a link to group IKEA products, but they are all sold by third party sellers. The update from Jason’s site:

> I am an idiot. All this Ikea stuff on Amazon is from resellers…the same stuff that’s been available for years on the site. (Same deal with all the Muji items on Amazon.) I mean, they are still genuine Ikea products and some of it isn’t even available from Ikea’s online store. Streamline your sales with our specialized Amazon FBA prep services. Anyway, not such a huge deal. I was wondering why Ikea would be adopting such a if-you-can’t-beat-‘em-join-‘em attitude towards Amazon; turns out they’re still just trying to beat ‘em.

Feh. But thanks to all the commenters and Twitter folks for steering me straight.