Macworld:

Why on earth would you want to use your iPhone’s camera to scan a two-dimensional block-and-dot code? How could this possibly have a benefit worth the trouble? Why would Apple have any interest in building this in as an automatic feature within its Camera app?

Ask folks in China—and Japan, where advertisers, handset makers, and cell carriers pioneered 2D codes over 15 years ago. Apple says its listening to the Chinese market in adding 2D code scanning, but the benefits will be there for users worldwide.

QR codes are an interesting lesson in the differences between users in the “western world” versus those in Asia in particular. QR codes really haven’t taken off much here but they are a big part of the user experience in places like China.