From Apple’s Planet of the Apps web site:

The season premiere is finally here! Watch this groundbreaking new series about apps and their creators. Featuring Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk, and will.i.am.

The first episode is available here for a limited time. Join Apple Music to get new episodes weekly.

The feel of the show is like Shark Tank meets The Voice, all built around app developers looking for funding. You can watch the first episode, for a limited time, on Apple’s official Planet of the Apps site.