Variety:

Apple’s first offering, “Planet of the Apps,” feels like something that was developed at a cocktail party, and not given much more rigorous thought or attention after the pitcher of mojitos was drained.

It’s not terrible, but essentially, it’s a bland, tepid, barely competent knock-off of “Shark Tank.” Apple made its name on game-changing innovations, but this show is decidedly not one of them.

I haven’t seen it yet (I’ll watch it eventually but I’m in no rush) but this is the exact review from a “real” TV critic I would have expected on the show.