The Washington Post:

Analysts say the question of whether Apple can succeed in building great artificial-intelligence products is as fundamental to the company’s next decade as the iPhone was to its previous one. But the tech giant faces a formidable dilemma because the nature of artificial intelligence pushes Apple far out of its comfort zone of sleekly designed hardware and services.

AI programming demands a level of data collection and mining that is at odds with Apple’s rigorous approach to privacy, as well as its positioning as a company that doesn’t profile consumers. Moreover, Apple’s long-standing penchant for secrecy has made the company less desirable in the eyes of potential star recruits, who hail from the country’s top computer science departments and are attracted to companies that publish research.

I don’t agree with the “struggling” part of the story but it’s still an interesting look at Apple’s AI efforts.