Business Insider:

On Tuesday, Uber announced that it has hired Bozoma Saint John, the former head of consumer marketing for Apple Music, who stole the show at Apple’s development conference last year, to be Uber’s new Chief Brand Officer.

Saint John has the hard task of turning Uber into a brand people love as much as Apple.

This is a big deal and a loss for Apple but if that’s Uber’s goal, they have zero chance of achieving it with or without her.