Hodinkee:

Yes, this is an hourglass. You turn it over and it measures out 10 minutes as the particles inside run through the small hole in the center of the glass. But that’s where the similarities with hourglasses you know end. It’s hard to think of a simple object hiding more complexity than this one.

You start off thinking, “Well, this is stupid. It’s just an hourglass.” You read more and think, “Kinda cool design though.” Then you get to the price and think, “There are 100 people out there with more money than sense….”