The Verge:

The steady rise of the company’s profile is proof that it’s possible to meet one very specific consumer need and ride that wave as it continues to ripple out to other markets. A majority of Anker’s sales come from cables and wall chargers, and it’s now moving into the smart home and auto market — anywhere a plug and a cable can solve a problem.

Yang saw a desire for a better type of accessory — one that wouldn’t cost as much as a replacement straight from the original manufacturer, but that would be of a high enough quality to earn consumers’ trust.

I have a couple of Anker cables and battery packs. I think they are very good quality and certainly cheaper than the ones I’ve bought from Apple.