Apple plans laptop upgrades to take on Microsoft

Mark Gurman and Alex Webb, Bloomberg:

Apple Inc. plans to announce an update to its laptop lineup at an annual conference for app developers in early June, a move that could help offset new competition from Microsoft Corp. as well as declining iPad sales.

Apple is planning three new laptops, according to people familiar with the matter. The MacBook Pro will get a faster Kaby Lake processor from Intel Corp., said the people, who requested anonymity to discuss internal planning. Apple is also working on a new version of the 12-inch MacBook with a faster Intel chip. The company has also considered updating the aging 13-inch MacBook Air with a new processor as sales of the laptop, Apple’s cheapest, remain surprisingly strong, one of the people said.

Not sure why Microsoft is so heavily featured in this article. This makes it sound like Apple is reacting to a threat, as opposed to simply taking advantage of new processors to update the Mac line, spur sales.

  • freediverx

    As usual from Mark Gurman, we get a kernel of truth padded with a ton of clueless, nonsensical narrative.

  • john doofus

    Welcome news, if true. But are they really going to take time out of the keynote to announce some relatively minor speed bumps?

    • sleepcountry

      It does seem most likely they’ll highlight the 1 or 2 new products (10.5″ iPad Pro, Siri hardware) in the keynote, and the rest will just quietly turn up on the website.

  • JimCracky

    The Surface laptop is an underpowered turd. Apple loses the coolness factor when they don’t ship anything.

    The supply side geniuses haven’t figured this out?

    The Aging macbook Air is a better machine. Throw a retina screen on it. Done.

    And Apple, show that you’re not comatose. Revise your products when new tech is available. Remember when Intel got you the newest chips first because you were their differentiating customer?

    • Mo

      To be fair, now that Microsoft is manufacturing hardware that’s more durable than a cereal-box toy, they’re a legitimate comparison to make.

    • sleepcountry

      I strongly believe Apple doesn’t want to make the Air any more desirable than it is. To wit, if they add a Retina screen, why the hell would anyone buy the (more expensive) 12″ MacBook or the 13″ MacBook Pro (sans Touchbar)?

      • john doofus

        I agree, but I wonder if Apple has realized that the 13″ Air is the best machine right now for most users. The USB C future isn’t coming as quickly or smoothly as many people predicted.

        • sleepcountry

          If I had to guess, Apple’s fully aware and is consciously trying to force the USB-C situation. It will be interesting to see if they eventually relent on their direction.

          That said, I’m glad that there’s someone like Apple actually committed to dragging the computing world kicking and screaming into the future. They’ve definitely shown the way before in spite of initial resistance. (See also: Dropping the floppy, optical drives, serial ports, and moving to sealed-in batteries)

          For all the advances in technology, tech people are very stubborn and set in their ways. E.g. the bafflingly long existence of VGA and PS/2.

    • rick gregory

      They’re not ever going to put Retina on the Air. If you want a light-weight road warrior style machine with retina, the plain MacBook is the way to go. The Air is there solely to occupy a price niche. Once the MacBook can be there, it will be.

      What is glaringly missing from this leak is any mention of 32g Pros. That’s worrisome not because I care but because the RAM was the biggest issue devs and other high end users had with the MBP line when it was revamped in October.

      • sleepcountry

        I really don’t see Apple choosing to sacrifice battery life (which is already contentious enough as it is) for 32 GB folk. It’ll come only when Intel finally releases a chipset that can handle 32 GB low-power DRAM.

  • more BS by anti-fan Gurman. Apple is not “taking on” Microsoft. Surface sales sucked. MS is hoping to make some profit here, not the other way around.

  • Kriztyan

    I need a bad ass Mac Pro!!!