iPad mystery

Jean-Louis Gassée digs into the mystery of the bell shaped iPad sales curve. From rollout in April of 2010 through the first quarter of 2014 the curve was rising. Since then, the curve has been steadily falling, though it is still too early to truly see the impact of Apple’s new, low-price iPad strategy.

A great read, with some thoughtful explanations (see the iPad’s “lean back” consumers and “elongated upgrade cycle”).