The company will fund more than 40 original shows and movies in the next year, spending hundreds of millions of dollars, according to a person familiar with the plans. YouTube is betting high-profile stars will attract more advertisers like Johnson & Johnson, which is sponsoring “Best.Cover.Ever,” a music competition from Ryan Seacrest that’s scheduled for later this year.
I think this is great. The original programming from Netflix and others over the past few years has been fabulous. Hopefully that trend will continue.