Amazon and Apple may have reached a truce.

The tech giants, who are increasingly competing for customers’ time, eyeballs and money, are close to an agreement to bring an Amazon video app to Apple’s Apple TV set-top box, according to people familiar with the two companies.

This agreement will benefit both companies. Amazon subscribers want to be able to use their Apple TVs to watch videos without using AirPlay and Apple wants to offer a full complement of programming options for its customers.