CBS News:

“So we call the software of the store that we are launching the end of May – we call that Today at Apple.”

That “software” will roll out across Apple’s nearly 500 stores, many of which will be changed literally overnight. Ahrendts calls it all an effort to create “town squares” where customers engage with their devices and their communities.

“A lot of the big online guys have said they’re opening stores. Amazon’s investing in stores. Google’s investing in stores. … Starbucks figured it out, you know? Being a gathering place for – right? ‘Meet me at Starbucks,”’ Ahrendts said. “And you know, I’ve told the teams, ‘I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, “Meet me at Apple. Did you see what’s going on at Apple today?”’”

It’s interesting that Apple is going back to what they used to focus on – in-store demonstrations and training.