Macworld:

I’ll agree that making these apps (which were already provided no charge to people who bought new Macs, iPhone, and iPads) free across the board is largely a positive move. But that decision does have some consequences that could be a downside for end users, developers, and even Apple.

While the concerns are valid, I don’t think Apple looks at it the same way Moren does. Features will get added if Apple wants to add them. Not for any profit or loss reasons. That’s not better than what Moren argues though.