Bloomberg:

Apple Inc. is introducing a program to promote young musicians with a monthlong barrage of videos, playlists and new music, deepening the technology giant’s direct investment in artists through Apple Music.

The first performer to benefit from the Up Next program is 6lack, a 24-year-old Atlanta singer who released his debut album last fall. Apple will promote 6lack’s songs on Apple Music playlists, Beats 1 and the iTunes store. Similar promotions with other artists will follow in the months to come.

Discovering new artists is hard for everyone – listeners and labels alike. Anything that brings awareness to new voices is probably a good thing.