Apple has one of the most aggressive sustainability and recycling programs in tech, but it still pulls plenty of metals and toxic rare-earth materials out of the ground to make iPhones, iPads, Macbooks and other products.
That’s about to change. The company is set to announce a new, unprecedented goal for the tech industry, “to stop mining the earth altogether.”
The announcement, part of Apple’s 2017 Environment Responsibility Report released Wednesday, will commit the company to making devices entirely from recycled materials such as aluminum, copper, tin, and tungsten. But there’s one hiccup: Apple doesn’t know exactly how it’s going to make that happen.
That’s a pretty big hiccup but, if anyone can do it, Apple can.