Apple attempts to “stop mining the earth altogether”


Apple has one of the most aggressive sustainability and recycling programs in tech, but it still pulls plenty of metals and toxic rare-earth materials out of the ground to make iPhones, iPads, Macbooks and other products.

That’s about to change. The company is set to announce a new, unprecedented goal for the tech industry, “to stop mining the earth altogether.”

The announcement, part of Apple’s 2017 Environment Responsibility Report released Wednesday, will commit the company to making devices entirely from recycled materials such as aluminum, copper, tin, and tungsten. But there’s one hiccup: Apple doesn’t know exactly how it’s going to make that happen.

That’s a pretty big hiccup but, if anyone can do it, Apple can.

  • Mo

    Glad to see at least one multinational corporation is attempting to step into the gap left by crippled governments.

  • Falls under very, very, very, very, very long term goals.

  • TWF

    This is like most leftist goals: unachieveable and impractical.

  • rb763

    It’s nice to see a company with a big carbon footprint at least try.

  • Alex Hon

    First thing came to mind when I read this was Liam.

    Apple has full knowledge of schematics and manufacturing process of their own products, so it stands to reason that Apple can at least figure out how to dissemble and salvage materials from their own products to build new stuff.