Tim Cook: Companies should have values

Tim Cook’s acceptance speech for Newseum 2017 Free Expression Award:

“We know that these freedoms require protection,” Cook said of First Amendment rights. “Not just the forms of speech that entertain us, but the ones that challenge us. The ones that unnerve and even displease us. They’re the ones that need protection the most. It’s no accident that these freedoms are enshrined and protected in the First Amendment. They are the foundation to so many of our rights.”

“This is a responsibility that Apple takes very seriously,” Cook said. “First we defend, we work to defend these freedoms by enabling people around the world to speak up. And second, we do it by speaking up ourselves. Because companies can, and should have values.”

Cheers, Tim.



  • Caleb Hightower

    Here, here!

    • James Hughes

      I said the same thing before I clicked on the story to see the comments.

      • Caleb Hightower

        Cook’s getting a lot of blowback on his statements from the AI (Apple Insiders) community, but all in all I agree with what he said and inclusiveness is the way to go.

        I’d rather have Cook & Apple fighting for my personal privacy rights, than Google, Microsoft or even Amazon.

        As for Cook & Apple’s performance with non-iOS products, that’s for another discussion.

  • Mo

    With so many state governments trying to repeal the right to peacefully assemble, it’d be nice to have more Tim Cooks to speak publicly about issues like this.

  • brandon hayes

    Just don’t dare speak out of line in the App Store.

  • muledoggie

    Tim accommodates censorship by China to make a buck. Oh well, he’s almost perfect.