The brilliance of Apple’s new iPad

I’ve been using Apple’s newest iPad for a couple of weeks now and love it. The more I used it, the more I realized that it wasn’t the features that make this iPad so good, it was Apple’s strategy in releasing it that I was impressed with.

Make no mistake, this is a powerful iPad. It can do pretty much anything you want it to do with power to spare. More importantly, it can do anything Apple’s target market for this device wants it to do. That’s the key.

I did hear some complaints that the screen wasn’t as capable as the iPad Pro or the new iPad wasn’t quite as powerful as the iPad Pro. That’s absolutely true, but if those are the features that matter to you, Apple makes two versions of the iPad Pro that will suit your needs perfectly.

The new iPad is for a different type of consumer.

There are two segments of the market that will benefit greatly from having a powerful iPad at a lower price point: those under 20 years old and those over 55 years old. ( You can substitute your own age groups, but before you yell at me, listen to my reasoning).

Pro users are going to upgrade their iPad for different reasons than a normal consumer will. Feature consideration is big for a pro, while price is a huge consideration for a consumer.

Typically consumers are going to want to surf the Internet, send email, FaceTime with family, perhaps play the odd game, and do other general tasks. They want a more portable computer than what any computer offers, and they want it at a really reasonable price.

Let me introduce you to iPad. That’s exactly what this is. It’s powerful, light, and at $329 it is the most affordable iPad Apple produces.

There are many people in between those age groups that I mentioned that will also buy this iPad. It may be a companion device for a computer or something to use while on vacation.

It’s also going to be the perfect upgrade iPad for all those people that have not upgraded in years because the iPad they have is perfectly fine. I know a lot of people that are in that situation.

I know quite a few people that have already purchased or upgraded to the new iPad. Price by far the most common reason for buying it.

Not one of them cared about the pro features that weren’t available on the iPad because they weren’t going to use it as a pro device. The entire family was going to use it in some capacity, including their kids.

Like any device, iPad is not going to be for everyone—if you need pro features, buy a pro device. However, if you want to upgrade your existing iPad or one of those other tablets, this is the iPad for you.

iPad was a brilliant move by Apple. They understood the market and tailored a device to fit its users perfectly.



  • John Kordyback

    I think these will sell well – perfect for the home consumer. Also the iPad Pro 12.7 now has a ship date of May 16th. More new iPads cometh?

    • The Cappy

      I mentioned that earlier this week to the macrumors.com people. They replied that this iPad has had a 4 week ship date for months now, and they don’t think it means much any more. Sadly.

      • John Kordyback

        Poopy birdie num nums.

  • Prof. Peabody

    They will sell well, and it’s more than welcome that Apple is finally producing something more affordable but … you seem to have swallowed the Apple marketing hook line and sinker, lol. It’s just a cheap iPad.

    • how is a cheap, fast ipad just “marketing”? is it not cheap? is it not a powerful tablet? be specific.

  • Curmudgeon

    Timed precisely for schools purchasing cycle for next year. And a competitive price for school districts to consider, IMO.

  • Due to the price, they will sell well.

  • Bob Dylan

    “I’ve been using Apple’s newest iPad for a couple of weeks now and love it”

    Is anyone that reads The Loop even surprised by Jim’s opening sentence? Of course he’s impressed – he’s impressed by almost everything Apple does.

    • DanielSw

      Jim is his own man. Always has been. Always will be.

      He’s one of the very few journalists I trust to give fair and honest assessments of products, no matter what the mark.

    • John Kordyback

      Yea, he really loved Apple Music.

      • Nataliejulrich

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      • Aliciatdonato

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    • you lost, bro?

  • The Cappy

    “Apple makes two versions of the iPad Pro that will suit your needs perfectly.” That’s not true, though. I want a new 12.9″ iPad Pro, but it’s 18 months old and the screen and camera are inferior to those in the 9.7″ (which is itself a year old now). One or both of those needed to be refreshed with the new iPad. (And then there’s iOS 10, which offered no love for iPads either.) It’s sad that Apple seems so unwilling to do timely refreshes of anything but its iPhones.

    • DanielSw

      It’s NOT sad. And just because Apple isn’t meeting your timetable doesn’t mean they’re in trouble.

      Good quality products are HARD to make, as Apple well knows. The Apple Watch, for example, took YEARS in development. People complained that Apple was playing catchup with the Android crap that came out first. But the Apple Watch is a far better product, in part because Apple took its time to get it substantially right before releasing it.

      For me, at least, the next new iPad Pro will most likely be a must-have, and I don’t mind waiting for Apple to get it right once again.

      • john doofus

        Its sad that so much of Apple’s lineup is stale and disjointed. The Phone is good, the Watch is good, and the MacBook Pro is good (although it was very late and I think the 15″ misses the mark with a fair bit of its intended audience). But everything else is old tech and compromises.

        The Mac Pro is a fiasco, as is the mini. The iMac is at least one generation of Intel chips behind. You can’t get a desktop Mac with USB C at any price. (Which is weird, because it is the interface of the future and the only one you’ll ever need). The regular MacBook is now over a year old and a chipset behind.

        The flagship 12″ iPad Pro is oddly missing some features in the smaller one. And neither of them have the A10 yet, which has now been in the phone for about 7 months.

        The Apple TV isn’t in crisis mode yet, but not having 4K is not a good look for the most expensive device in the category.

      • The Cappy

        The sales are declining. They’re not maintaining excitement in the market for this product. And you’re talking like a MS aficionado now. The next product is always going to be the one that’s must have. Apple needed to move iPad introductions to Spring so it didn’t compete with iPhones. That’s not my timetable. That’s what’s happened to the iPads. I’m one of the very few people who put iPad purchases higher than iPhone on my priorities. When they’re released together too many people choose one or the other and then iPad loses. The Apple Watch is not a great rebuttal, btw. It used how many man-years of development, and it’s still not a very compelling product to most. But that’s neither here nor there.

      • It’s NOT sad. And just because Apple isn’t meeting your timetable doesn’t mean they’re in trouble.

        but i want it noooooow!

    • rick gregory

      And the week after the new Pro ships it will be shiny and new. Then, in 18 months… older.

      How long have you been around tech? It’s always this way. At some point, yes, it’s better to wait for the next revision (and this is likely true for the large Pro right now).

      Also… well… unless this is a really new need for you, then even 9 months ago it would have been fairly new.

      • The Cappy

        Longer than you, probably. Before you get on your high horse and demonstrate how clumsy you are insulting people, you might want to remember that if you don’t know their circumstances, you don’t know where to aim your barbs. Which is what just happened here. Reading your post is like getting a dressing down by a 14 year old who read a slap down once on the internet and then uses it over and over and over apropos everything. Yawn.

        • rick gregory

          Aw, did your little feelings get hurt?

          I wasn’t insulting you. I was pointing out that unless you buy something on release or very closely thereafter, you’re always in this predicament. But hey, feel free to think it’s all about you. Me, I just add people like you to the block list on Disqus.

          PS: Given that I’ve been in tech since ’77 from an amateur standpoint and since ’90 professionally… No.

  • I love mine. I got it when they first came out. My iPad Air 2 was great, but I’m giving that to my mom to replace her iPad 2. This is a better iPad than the AIr2 in almost every way, other than being a tad bit thicker. But you know what? I like its size, shape, and weight.

    But I’m over 55 and that has nothing to do with it! I’m a pro user. Two Mac Pros – home and work. I am giving away my Retina MacBook to my daughter so she can retire her old 13″ MacBook Pro. I’m going to put an SSD in it to be my temporary laptop until the MacBook Pros come out this fall with new processors, USB 3 version 2, Thunderbolt 3, and DDR 4 RAM that can go up to 32 gigs. (I’ll probably get 16.)

    They will be the second generation to have the TouchBar, and other bugs will no doubt be ironed out. So this new iPad is perfect for me. When I want to watch an episode of The Americans in bed, I don’t need the TV on to keep the SO awake (and annoyed). But I don’t need pro features. I have a Mac Pro for that. And soon, a MacBook Pro. And then I’m going to start thinking about finding a new home for that Mac Pro. At work? The next Mac Pro will be mine!