Peter Kafka, Recode:

Apple isn’t done trying to sell you pay TV.

Here’s Apple’s latest proposal: It wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Starz.

Apple already sells each of those channels individually. But it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.

No value in a bundle unless it is cheaper than the sum of its parts. And that’s been a tough thing for Apple to achieve, at least so far.