Ars Technica:

In one sense, nothing changed this week, because the requirement to obtain customer consent before sharing or selling data is not scheduled to take effect until at least December 4, 2017. ISPs didn’t have to follow the rules yesterday or the day before, and they won’t ever have to follow them if the rules are eliminated.

But the Senate vote is nonetheless one big step toward a major victory for ISPs, one that would give them legal certainty if they continue to make aggressive moves into the advertising market.

As Dave points out, you can’t buy individual web history but it will be able to be bought in the future in aggregate. This article explains and has some good advice how to minimize the effect on you.