theverge:

Drake’s latest project More Life was streamed 300 million times worldwide in its first week on Apple Music, Republic Records tells The Verge, surpassing the 250 million streams the label said Views, an Apple Music exclusive, did in its first week last year. The biggest first week for any album on a single service is Ed Sheeran’s Divide, which was streamed 375 million times on Spotify. The label also says early calculations for More Life have it at around 600 million streams worldwide, which would be a record for an album.

Drake has been tied at the hip with Apple Music since it launched in 2015, releasing a series of exclusive songs and albums through the service and on OVO Sound Radio, with his co-manager Oliver El-Khatib serving as the usual host. And More Life debuted on the most recent episode. “What we saw on Drake’s radio show were TV numbers,” says Jimmy Iovine. The episode set the record for the most listened to Beats 1 show to date.

Those are incredible numbers.