A crucial strategy hidden in Apple’s latest launch

Anita Balakrishnan, CNBC:

Apple said on Tuesday that Swift Playgrounds would be available in Simplified Chinese. Swift Playgrounds is an app, only available on iPads, that helps kids learn to code through games. Not only does Playgrounds help kids learn to code, but it teaches them Apple’s new coding language, Swift, released in 2014.

And:

Getting kids hooked has historically been part of Apple’s long game for the iPad — Steve Jobs once told Barack Obama that it was “absurd” that teachers still used chalkboards instead of iPads.

This is an important move that got little attention. This is Apple paying great attention to the details in opening up the iOS device market in China, paving the way via education. Smart.