Bloomberg:

Amazon.com Inc.’s battle with Apple Inc. over digital assistants is moving to a new venue: hotel rooms, where Alexa and Siri are both vying to be the voice-controlled platform of choice for travelers.

Marriott International Inc., the world’s biggest lodging company, is testing devices from the two tech giants at its Aloft hotel in Boston’s Seaport district to determine which is best to let guests turn on lights, close drapes, control room temperature and change television channels via voice command. In December, Wynn Resorts Ltd. became the first hotel company to install Alexa-powered Echo devices, starting with suites at its flagship Wynn Las Vegas property.

This is a fascinating business conflict. Let’s say Marriott chooses Alexa and Hilton chooses Siri. Will Apple folks shift their staying habits, choosing to stay at a Siri friendly hotel? Is this forced choice good business? Is there a way to support both? I see a business opportunity for an Echo-like device that supports multiple personalities, translating requests into the appropriate format with an exposed setting that lets you pick your favorite.