Kindle for iOS finally gets the “Send to Kindle” feature, challenging Pocket and Instapaper

Sarah Perez, Tech Crunch:

Amazon has quietly rolled out the “Send to Kindle” feature to its Kindle for iOS application that allows you to save to the app articles and documents found on the web. That means your Kindle device or app can replace your preferred “read it later” application — like Pocket or Instapaper, for example — apps where regular web readers often store the longer news articles, features or profiles they want to dig into at a later date.

Not sure of the impact of this move. I use the Kindle app to read books. And that’s it. Not sure the ability to “Send to Kindle” will even get an experimental look. Where’s the value? I can share everything to an app designed from the ground up for article or PDF reading. Why shift that workflow to run through Kindle?