Apple’s new Clips app, and its potential as a Snap and Facebook competitor

Nick Heer, Pixel Envy:

I’m not convinced, though, that Clips is a serious competitor. I think it’s a perfectly fine app; the Live Titles feature — which makes onscreen captions based on what’s being said — is especially cool. But Clips is separate from Messages, so there are more steps between starting to capture a moment and showing it off.

Time will tell if Clips gains traction. One thing Apple has done is add more importance to Messages, complementing the addition of stickers and the Messages app store.