Apple’s drops AIDS charity branding for its red iPhone in China

Jon Russell, TechCrunch:

The (PRODUCT)RED Special Edition iPhone 7 is the first time that Apple has supported the charity through its flagship phone, — previous (PRODUCT)RED editions have included Beats headphones and Apple accessories — so it is sure to heighten international awareness and generate additional funds since each purchase includes a contribution to the charity. The limited edition iPhone will go up for sale in over 40 parts of the world starting this Friday, but one market where the charitable tie-in will go unnoticed is China, the world’s largest country based on population.

Despite the potential for sales in China — where iPhones are status symbols, and a unique color can make a limited edition release particularly desirable — the red iPhone is not being promoted using the (PRODUCT)RED branding.

And:

Apple, which has been caught in the political crosshairs in China over its purported use of location data and President Trump’s aggressive trade policies, is likely steering clear of controversy here by decoupling the device’s association with [Red]. That applies to both authorities and consumers, too.

A difficult situation for Apple. Clearly, this is a cause in which they believe, no question. But compromise won out here, in deference to the need to build their business in China. Tough call.