Apple releases a new 9.7-inch iPad

Apple on Tuesday released a new 9.7-inch iPad, which is even cheaper than the iPad mini 4. Starting at $329, the iPad features everything you would expect from Apple in an entry level device.

iPad features an A9 chip and a 2048‑by‑1536 resolution display. It comes with an 8-megapixel camera, a 1.2-megapixel FaceTime camera, and shoots video at 1080p. The cameras have all of the conveniences we’ve come to expect like autofocus, tap to focus, and face detection, but it doesn’t support Live Photos.

iPad also has a two speaker audio system and it supports Touch ID.

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

This seems like the perfect entry level iPad to me. It has all the power you need to run apps, take photos and videos, and do it all at an affordable price.

  • MacKungFu by Keir T

    First thing that strikes me is that there’s no reason for existing users to upgrade… UNLESS there are new features coming in forthcoming software releases that require an A9 or less to function, that will create a compelling case for upgrading. And there just might be.

    Apple isn’t just a hardware company!

    • I don’t think there’s any “might” to that. There will certainly be features requiring the new chip. The question is how important they’ll be. 🙂

    • StruckPaper

      iOS 11

    • lkalliance

      This tips the scales to upgrade in our home. My girlfriend currently has a third-generation iPad, which worked fine for her needs until recently. But the price on an Air 2 (I suggested Air 2 instead of Air, that seems to be a dividing line technologically for things like split screen) was too steep. This puts an upgrade into the “would spend this much on her birthday or holidays” range.

      Might be a lot of iPad 2’s out there where this price is low enough to upgrade.

      • MacKungFu by Keir T

        Terrific point. This new iPad is priced to “tip the balance” – if you’ve an old slightly one with a slightly cracked screen, or that’s slow etc. then this new one is priced just right.

  • NB

    Seems nice. Shame about the rest of the lineup.

  • The Undertrader

    I know in my family 3 of our 5 iPads can’t run iOS 10, so it’s time for upgrades. While I will hold out for a new iPad Pro (I think they are coming sooner than you think and this was released so it wouldn’t have to take up time in a presentation since there is nothing technically new in it), this low price point would be great for our kids iPads.

  • john doofus

    From what I’ve read elsewhere, it seems like this is basically the original iPad Air, but with an A9 chip. Bit thicker and heavier than the iPad Air 2.

    • Looks like this replaces the iPad Air/2.

      • john doofus

        Yes, it replaces the iPad Air 2 in the product line. But it sounds like it is closer to the original iPad Air’s physical design.

        • isitjustme

          It is better than the Air 2 by the way.

          As many had commented basically aimed at those who haven’t upgrade to the latest and greatest.

          • john doofus

            Better in some ways, worse in others. Faster CPU, but slightly heavier and thicker, and the display isn’t as good.

          • isitjustme

            Name one display better than the new iPad.

  • JimCracky

    Why are iPad sales tanking? Apple just dent care.

    • GFYantiapplezealots

      Why do trolls troll?

    • troll post — sales arent “tanking”, theyre plateauing from the insane growth. even still, they sell better than Mac. oops.

  • lkalliance

    Don’t know if this is the same playbook, but this reminds me of the iPod. First came iPod, then iPod mini at a higher price point. Once iPod was in complete control of the MP3 player market, Apple came out with the Shuffle and started to lower the price on the Nano, eventually covering a very wide range of price points.

    Now with the iPad, though its sales have been decreasing it still owns much of the market…is this a first step into releasing versions that scale down to lower price points, giving iPad a spectrum of prices and completely capturing most of the market (EDIT: and stabilizing sales)?

  • Brad Fortin

    Perfect timing, my mom’s laptop is on its last legs (less than a minute of battery life, stuck on Vista, WiFi module keeps malfunctioning, etc) and she wants something that’ll work with her iPhone and is as easy to use.

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