Netflix is testing a button for skipping the opening credits

Why not? This is just the tip of the iceberg. Why not add in tech that lets us speed up a video, dropping duplicated frames when a camera shot stays in place for an extended period, or when a transition from scene to scene is overly slow? How about a smart button that lets us jump from scene to scene to more accurately find a specific spot in a movie?

For purists, this is anathema. I get it. But the beauty of adding tech like this is, you can easily just ignore it. It’s not the same as the difference between a director’s cut and one cut for commercial TV. Those are different as night and day and there’s nothing you can do to convert the cut up version to the original.

I applaud the layering of AI in this space. Bring it on. Just be sure I can disable any add-ons and watch the content in its original form.



  • John Barnes

    I saw this a few weeks ago and used it. I like watching the opening credits when I first watch a show, but unless it changes with each episode it gets old fast. Especially when watching more than one episode at a time. I like it.

  • skipping the credits — innovation!

    as for editing the content….no. just, no.

  • Kip Beatty

    Dave, I could not be more opposed to this idea and to the “choose your own story line” idea presented in an earlier article. This is the George Lucas school of thinking while I’m decidedly in the Scorsese camp. Films are finished works of art, in which the pacing of the film is as important to the storytelling as the lines of dialogue, lighting, and direction. To skip frames, alter transitions, jump slower scenes, etc. is to totally distort the film. And no, the film doesn’t belong to you just because you paid a rental fee or bought a ticket. You are viewing someone else’s art.

    Do you want tech to allow you alter paintings you see in a museum so they’re more to your immediate liking? Maybe dial back the reds, bump up contrast?

    • You know, not using these features is still an option.

      • Kip Beatty

        If they’re there, they’ll be used. I loathe the future where there are no classic films, as each film is now totally unique to the viewer. We don’t always make the best choices for ourselves, we rarely challenge ourselves or allow for patience, especially in this up-to-the-second social media world.

        I can skip all the slow pans, long shots, moments of silence, music montages? Great, I can see the same movie in 45 minutes! Umm no, you can’t.

        • Oh no, I just meant you. If you don’t like the features, you don’t have to use them. You don’t really need to worry whether anyone else does.

    • spazsquatch

      You raise a couple of debatable points.

      Art doesn’t have any inherent value. It’s created all the time all over the world, and for the most part will disappear never having been seen or heard by anyone other than the artist. Is art that is ignored better than art which is given only partial attention?

      Second, you could argue that the first time someone published a photograph of a painting, they did exactly what you suggested. The colors can’t be reproduced perfectly, the texture of the paint is lost if only in as much as the cameras angle locks the perspective for eternity.

      • Kip Beatty

        Art has no inherent value, true, but with most classic are at least the basic piece is a shared experience, not altered per viewer preference. We can then assign our own value to that piece.

        And I was referring to original pieces in museums. No doubt, reproductions have issues, but most try to be as faithful to the original as possible. They are not typically altered to accommodate modern tastes.

  • Mo

    Home video has always had a fast-forward control. And I suspect more than a few purists out there have used it, in one form or another, at one time or another.

  • They kind of already do this. When my daughter is watching cartoons they only show the credits for the first one. Subsequent episodes jump right to the story.