Neil Hughes, AppleInsider:
Starting Thursday, Apple Music launched a new user-driven promotional program on Twitter with the hashtag “#MusicForEveryMinute”, promoted by student ambassadors who will be rewarded with an extra three months of free subscription.
Here’s an example:
I'm obsessed with Apple Music & have teamed up with them to give you a FREE 3 month membership #MusicForEveryMinute https://t.co/WVKRnyIfU1
— Tommii Boii; (@tbhtxm) March 16, 2017
Smart marketing on Apple’s part.