Andrew Murphy, Loup Ventures:

We think Apple will win an Oscar in the next five years. That’s how long it will take for Apple to scale its original content spend from less than $200m today to $5-7b. The reason why expect $5-7b in Apple original content spend in five years is because Apple must catch up to Netflix and Amazon, the former of which will likely be spending more than $10b per year at that point.

Wait, what? Apple? An Oscar?

Not such an outlandish claim, actually. Apple is still dipping their toes in the original content waters. But once that wheel starts turning, they’ll make deals with quality content creators, in the same was as Netflix and Amazon. This is the new studio system.