Daniel Eran Dilger, Apple Insider:

In 2010, Steve Jobs introduced the first iPad as a new product category between the smartphone and notebook. It ended up dramatically shifting demand in the PC industry, but sales have since plateaued. Here’s what Apple can do, has done and is doing to build iPad into the Post-PC future of computing.

And:

The reason Apple is now increasingly targeting PCs in its iPad advertising–rather than other tablets–is that there’s little value left in the outside “tablet market” to grab. Not even the second place tablet maker Samsung is doing well in tablets.

Interesting, thoughtful piece. A bit of a long read, but if you are interested in the business side of the iPad and Mac, worth your time.