How Ikea’s Billy bookcase took over the world

BBC:

The Billy bookcase is perhaps the archetypal Ikea product. It was dreamed up in 1978 by an Ikea designer called Gillis Lundgren who sketched it on the back of a napkin, worried that he would forget it. Now there are 60-odd million in the world, nearly one for every 100 people – not bad for a humble bookcase.

In fact, so ubiquitous are they, Bloomberg uses them to compare purchasing power across the world.

These may be the only truly disposable furniture I’ve ever owned. While they are cheap, easy to assemble bookcases, they always seem pretty flimsy. Whenever I’ve moved, I’ve always just thrown out the old Billy and bought a new one.