The New York Times headline broadside on Apple AirPods

What the hell was the New York Times thinking with this headline:

How to Decide Which Headphones to Buy (Hint: Not Apple’s AirPods)

If you only saw the headline, which is the case for many people, there’s an obvious conclusion: Apple AirPods are not worth considering, not worth even a look.

From the article itself, here’s Wirecutter’s headphone editor (Wirecutter is owned by the NYT) Lauren Dragan:

Ah, the AirPods. The current working term for those kinds of headphones is “true wireless.” Aside from not having a cord to tangle and being decent at taking phone calls, the AirPods didn’t improve much over the corded EarPods. The sound quality is the same (which is to say, meh, with no bass). Plus the battery life is less than a full day at work, so you had better remember to charge them at lunch time. And this for $130 more than a replacement pair of EarPods? I don’t think they’re fully cooked yet.


This whole thing smacks of click-bait journalism. The New York Times ran that headline based on an interview with an owned site, without vetting those details. The opinion of the piece is one thing (I disagree with the battery conclusion, and it misses things like range, ease of pairing, and inserts bass bias, which is subjective) but the headline seems handcrafted to create controversy, pull in eyeballs.