Apple took 92% of smartphone industry profits in Q4 (not really)

Tech Narratives:

Every quarter, there’s a slew of headlines on this basis, usually based on analysis from Cannacord Genuity. The big flaw in this analysis (and the reason I inserted a “not really” into the headline) is that it only looks at those players that publicly report profits from a smartphone unit, plus Apple.

As the article points out, the “survey” of six “major” smartphone vendors includes the #1 and #2 but also BlackBerry and Microsoft, which each shipped well under a million smartphones last quarter. It entirely leaves out the third, fourth, and fifth largest smartphone vendors (Huawei, Oppo, and Vivo) and other big names from the top 10 like Lenovo and Xiaomi.

The headline gets reported every quarter but Dawson cautions against taking it at face value.