Automotive News:

Ford Motor Co. has hired a former Apple marketing official to be vice president and chief brand officer, a new position created as the company focuses on new mobility services.

Musa Tariq, 34, will begin his role Jan. 30. As Ford’s brand officer, he’ll work with marketing, communications and company leaders across the globe to build the brand.

Some high profile poaching, first from Tesla, now from Ford. Sign of corporate stress, or normal pendulum swing?