The Memo:

Today Apple’s store design is so iconic that saying somewhere is “like an Apple store” is universal shorthand for somewhere with a minimalistic design, with materials like aluminium, glass and wood.

Eight Inc was the design studio Steve Jobs approached with the challenge to create a new concept of how we shop. Wilhelm Oehl led the team behind it.

While the interview is a bit fluffy, it’s always interesting to hear anyone talk about the design of the Apple Retail Stores.