I find this fascinating. Steve Jobs likeness and voice being used to pitch a non-Apple product. In this case, both spots are for the Obama-created U.S. Digital Service.

It’d be one thing if it was something related to Steve, such as a Pixar movie or book of NeXT-era photos, but these two things are unrelated.

Reminds me of the first time I heard a Beatles song used in a commercial. Jarring, and a tiny bit disappointing.

About the first spot:

Havas New York has created a new campaign to promote the work of the U.S. Digital Service, which was created by President Obama in 2014 to help government agencies with their digital transformation efforts.

And about the second spot:

Another, with the same Jobs narrative, features animation that Havas created internally via its Studio 6 unit.

UPDATE: Scott Knaster shared this bus ad that also featured Steve’s likeness.